April 25, 2010

BE DiFFERENT = Evolve AND Distinguish

 

The Darwinian dimension of BE DiFFERENT - EVOLVE
- Keep pace with the external environment. If the inside of an organization is changing SLOWER than the outside, the end is near.
- The world is becoming insanely competitive with less regulation to protect companies from competitors entering their markets. Don’t fight it like the Telecom Companies tried to do many years ago. Do the right thing and devote resources to developing the competencies necessary to succeed when the wolves are eventually at the doors (and they will be).
- Don’t fight the environmentalists. If General Motors had of applied energy to developing fuel efficient vehicles instead of lobbying against tighter emission standards, who knows where they would be now. The point is, environmental concerns are real and will not go away. Recognize them. Respond. Create opportunities rather than try and deflect them as irrelevant.
- Factor any external regulation or policy into your Strategic Game Plan as soon as the winds tell you that it will impact your organization. If you wait until forced to act others will be ahead of you.
- Customers are more empowered now than ever before. They research their options more diligently. They compare value and benefits into a personal purchase business case. They punish those organizations that don’t deliver what they promise. That’s the customer reality today. Are you ready? Better be prepared to let the customer drive your business unconditionally.
- Evolution: successfully adapting to what the environment throws at you is essential for survival. It is the table stakes for winning in the competitive arena. You can’t win if you don’t adapt. AND you can’t win if you adapt but can’t distinguish yourself from your competitors.

The Competitive Dimension of BE DiFFERENT - DISTINGUISH
- Just like you won’t survive if you don’t adapt, you won’t survive if that is all you do. You have to BE DiFFERENT than your competitors in creating the most relevant compelling VALUE out there. Unmatched VALUE will ensure that your adaptability pays off in a duel of competitive value propositions.
- BE DiFFERENT Strategy creation: BE relevant, compelling, unique and driven. Get your plan just about right and execute it flawlessly with tenacity, passion and support of your team.
- BE DiFFERENT Marketing: Create Holistic value-based Offers for your target customers. Create experiences that will take their breath away.
- BE DiFFERENT Sales: Develop deep intimate relationships with your chosen few. Make it essential that they buy from you because of your trusted bond. NEVER sell anything!
- BE DiFFERENT Serving Customers: Deliver your Core Service consistently 24X7 so your customers are satisfied. Then dazzle them with the service experience they get from you. You get A’s from dazzle and they stay with you.

Bottom Line: Success and survival = BE in the evolution game and adapt to changes pushed by your environment AND then create VALUE to distinguish yourself in a sea of piranhas.

Cheers, Roy Osing

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BE DiFFERENT Quiz

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Posted 4.25.10 at 08:00 am by Roy Osing | Read Comments (0) | Leave a Comment