Be Different or be dead

May 16, 2016

Is your product really worth taking out for dinner?

Is your product really worth taking out for dinner?

Or would you make a weekend out of it?

A dinner conveys a certain amount of value being derived but a weekend is at another level completely.

And of course if you wouldn’t even talk to your product, that’s another story.

The amount of personal time and money you are prepared to invest depends on the value you receive.

How is value described? 

By how your product functions? Does it work as promised? Does it deliver to specifications?

Or is value related to how your product makes you feel when consumed? Are you proud of it?

Does it blow your mind?

Does value derive from function or does it come from feelings?

Which is more important? Which is the better metric of product performance?

Most organizations believe a product is performing well if it consistently does what it’s supposed to do.

Product specifications are delivered 24X7. Dependability is the key success factor.

The issue is that performance doesn’t go far enough today; customers expect products that work as promised. And when they do, they are at best satisfied.

No loyalty is created and the customer will leave for a better mousetrap when it shows up.

On the other hand, when the product amazes, when memories are created and when magic happens, customers buy in at a completely different level.

They turn into maniacal fans who go out of their way to support your organization in every way.

And they spread your word to others.

By all means ensure your product performs consistently, but don’t stop until you wrap it up with an AMAZE layer that delights.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 5.16.16 at 04:04 am by Roy Osing
• Permalink