Roy's Blog

May 5, 2015

25 proven ways to be different in business and win


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25 proven ways to be different in business and win.

Success in business as well as career success are based on the ability to standout from the crowd and deliver value that is unmatched by others.

These 25 proven tactics are critical to creating an organization that is special in the eyes of customers and unmatched by any other in the marketplace.

— If you’re not DiFFERENT you’re dead (or soon will be).

— Stand out = Provide VALUE (an experience, meaning to life) that is RELEVANT (something people CARE about) - and UNIQUE (something that ONLY you provide).

— In school you do well when you follow the rules and fit-in; in business you succeed when you separate yourself from everyone else and stand-out.

— Benchmarking keeps you from being remarkable.

— Stand-out from the best; don’t copy them.

— Create a just about right business plan and execute it flawlessly.

— You don’t want merely to be the best of the best. You want to be the ONLY one that does what you do.

Execute first; plan second.

— Forget about perfection ; it doesn’t exist.

Cut the Crap that prevents stuff from getting done.

Lose the sale, but never lose the relationship with the customer.

— Focus on the critical few things that will achieve 80% of what you want to do; avoid the possible many.

— Amazing customer service means serving people not servicing them.

—The best plan is built on the back of execution; that’s called planning on the run.

—Be good at anticipating; be great at responding.

— Discover customer secrets; customer needs needs are not enough.

— Create experiences for people, don’t flog products at them.

Service recovery = Screw someone over + Fix it Fast +++ surprise them with what they don’t expect.

— Kill the dumb rules and policies that infuriate your customers.

— Hire people that give you goosebumps; the individuals who tell their story and leave you breathless.

— As a leader, you must serve around, not walk around.

Stay loose on creating your business plan but be tight and disciplined on implementation.

— (Success) = (Doing) (lots of) (imperfect) (stuff) (fast).

— Great leaders micro-manage “customer moments” - touch points where customer meets organization.

— Spend 80% of your time on execution; the perfect plan is an illusion.

BE CoNTRARIAN; look for opportunities to do a 180 on what others do.

— Brilliant execution requires not chasing things that could be done, but delivering things that must be done.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

  • Posted 5.5.15 at 12:45 am by Roy Osing
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