May 16, 2009

Queen’s School of Business….. the ‘only’ one

In a recent blog, I discussed that the ultimate manifestation of being different is the ability of an organization to compose what I call the only statement and I mentioned some examples from my book of where it is being used effectively.

One particular great example is the Queen’s School of Business in Kingston, Ontario. When I was writing my book I was impressed with their only positioning that read:
‘Only Queen’s provides personal development coaching… as well as specialized electives tailored to your specific career aspirations…’

Recently I found that they have extended their only work to make it stronger and more formidable as a competitive shield.

What appears to be their latest Executive MBA innovation is the ability to obtain BOTH a Cornell MBA and a Queen’s MBA through a singular program.Here’s the way the promotional material reads:

‘Two Internationally Respected Degrees. One Unique Opportunity. The only program of its kind in the world, Cornell - Queen’s Executive MBA offers… in fully integrated American/Canadian class sessions… No other program in the country enables you to learn alongside your American counterparts…’

Brilliant! A superlative example of creating an extremely high value MBA Holistc Offer (integrating MBA’s from two world class educators) and positioning it in the ultimate BE DiFFERENT way. My take-away is that this institution is student-centric, driven to innovate, focused on value creation and unmatched in the competitive educational field. Keep it coming Queen’s!

Cheers, Roy Osing

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Posted 5.16.09 at 10:38 am by Roy Osing | Read Comments (0) | Leave a Comment