March 30, 2015
Many CEO’s, particularly of small to medium sized businesses, ask me to help them take their organization to another level.
They are tired of stagnant growth. They see potential that is not being realized. They see opportunities wasted. They feel abused by their competitors.
Here are three step-up actions you can take to realize extraordinary gains FAST…
1. Determine your source of uniqueness. The herd is replete with organizations that look the same. Similar products. Similar service levels. Copycats in every way. To break away, you need to determine your “ONLY”.
It’s not about being the best or #1. It’s about carving out something you do that no one else does. “You don’t want merely to be the best of the best. You want to be the only ones that do what you do.”— Jerry Garcia, The Grateful Dead
Many say they aren’t unique. If this is true, the future will be excruciatingly painful and most likely short. “If you’re not different you’re dead (or soon will be).”— Roy Osing
2. Focus your efforts on the few critical things that have acceleration power. Ignore the many possibilities you could chase. You have neither the time nor the resources to try and boil the ocean. Concentrate on 3 critical things and do them well.
3. Be really clear on WHO you intend to SERVE. Pinpoint the customer groups that have growth potential; ignore the rest. Find the target segments that like who you are and what value you offer. This is a “me” world, not one where you can successfully flog your wares to the masses. If you build it, they are not likely to come.
Get traction on a small scale.
Create your “next level” by overachieving at your current one.
Check out my BE DiFFERENT or be dead Book Series
- Posted 3.30.15 at 07:08 am by Roy Osing
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