Be Different or be dead

March 25, 2013

7 important things that will make customers pay attention to you

Source: Pexels

7 important things that will make customers pay attention to you.

How do you keep your customers paying attention to you and what you have to say?

We are overloaded these days.

We are bombarded with too many messages flogging stuff to buy, events to attend and causes to support that after awhile nothing resonates with us. We don’t stir. We don’t react. We become numb.

The lines that distinguish one source from another get blurred. Everything blends into one big noise. Our Individual wants and desires are ignored. The Herd speaks with a common voice to everyone.

We turn our backs.

If we are getting desensitized to our environment, think about what we are doing to our customers. Do their eyes glaze over when we speak to them? Do they shut our “buy requests” out because they can’t relate to what we are saying?

Customer fatigue can and must be avoided if we want have people respond enthusiastically when we reach out to them. And if we want to give them meaning when they engage with us

Here are 7 steps to keep people focused on what you have to say.

▪️ Don’t speak to the crowd. Speak to ME. I am like no other. I’m not ‘average’. Unless your words address ME, specifically, they go in one ear and out the other.

▪️ Speak about the things that are important to ME. I’m not interested in listening to stuff that I don’t care about. And I’m less interested in stuff that appeals to others.

▪️ Speak to the problem you can solve for me or the value I will receive. I could care less about how it works.

▪️ Don’t insult me by thinking that I am only interested in price. If you pitch a lowest price claim to me, I will tune you out fast.

▪️ Your pitch must clearly state how you are different than the many others competing for my attention. I will respond to uniqueness; you are invisible to me if you are like all others.

▪️ Show me in words that you are socially responsible and that your support and kindness lines up with my ideals.

▪️ Prove to me that you believe in keeping humanity in your organization. That you care about engaging with me personally. Encourage me to speak with a real person - not a machine.  Welcome my calls rather than siphon them off to a chunk of technology that is there to reduce your costs.

Do these things and I might just stick around, pay you and spread your word to others.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 3.25.13 at 09:45 am by Roy Osing
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