July 16, 2011

3 To Do’s for Starting a New Business

Saturday: Trauma Marketing
So you have a cool idea that you think people will love. You think it will make you lots of money. You want to start your own business.
How do you go about it? What are the things you should do to at least increase your chances of success?
1. Before you do anything spend time asking yourself “How will I BE DiFFERENT from my competitors?”. If you don’t have your competitive strategy figured out you will be in The Herd doing what they do. You won’t get noticed and will likely fail. Be the ONLY one who does what you do. Get your “HOW to WIN” thinking straight first.
2. Keep your Planning Horizon short. Think in terms of what you want to achieve over the next 24 months. The bank may want a 5 Year Plan but you need to keep your eyes on short term goals. EXECUTION is critical and is enabled through a focus on “What am I going to do in the next 30 days?”. Remember: the 5th year of a 5-year an never shows up!
3. Create a Fan base for your idea. People who love it. People who want you to succeed with it. People who are willing to commit their time and energy to spread your word to others. Use them to start your marketing efforts. It’s the most inexpensive and effective way to get going. And if you have trouble organizing a group of support for your idea then maybe it’s not a good idea.
Key concepts: ONLY competitive positioning, monthly goals and Fan Marketing.
Good luck!

Cheers,
Roy


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Strategy Creation | Marketing | Leadership | Permalink
Posted 7.16.11 at 05:00 am by Roy Osing | Read Comments (0) | Leave a Comment