January 9, 2012

3 Resolutions for 2012

If you have the bandwidth to do only a few critical activities in 2012, these three will pay you back in spades:

1. Adopt BE DiFFERENT in your Leadership vocabulary. Start asking “How will this make us DiFFERENT?” when someone presents a proposal to you. Make this the test you apply to all new investments.
If a $10,000 new investment doesn’t make you Stand-out, why are you making it?
In addition, replace Best in Class conversations with “How do we Stand-out?”
Have a Stand-out Workshop every week to continually explore opportunities to breakaway from The Herd.

2. Focus on your Fans. Trust that if you take care of the people who are loyal to you and CARE about what you do, they will return the favor by spreading your word to others.
This is the real source of long term GROWTH.
Resist the temptation to offer special promotions to try and entice people to leave their current suppliers and come to you. “New Customer Acquisition Programs” that reward switchers and not your loyal Fans have no long term value.
In fact they insult the people who have supported you over the years.

3. Create The ONLY Statement for your organization as your competitive claim. “It’s not good enough to be the best of the best. You need to be the ONLY one that does what you do.” said Jerry Garcia of The Grateful Dead. Amazing insight from the world’s most successful touring band. Uniqueness is the name of the game. If you’re not Relevant and Unique you will be common, invisible and ignored. And eventually dead.

Make these 3 strategies your priority for the coming year.

You’ll never look back.

Cheers,
Roy
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Strategy Creation | Leadership | Permalink
Posted 1.9.12 at 05:31 am by Roy Osing | Read Comments (0) | Leave a Comment