August 22, 2011

Thank You Economy Take-Aways #2

VALUE is…
Fueled By Fans
Lets Give ‘em Something to Talk About
More gems I took away from Gary Vaynerchuk’s latest book The Thank You Economy:
- ‘In the Thank You Economy social media allows us to get fresh, visceral, real-time feedback, not stale focus- group opinions.’ Really agree with this. BE DiFFERENT Customer Learning is a process of continually discovering customer’s Secrets. Social Media gives us this capability in spades.
- ‘It just makes sense that the better you know your consumers, the better you can tailor your marketing to them, and the more likely they are to buy from you.’
- ‘Learn how to implement a culture of caring and communication in your business, scale your one-to-one relationships, and watch your customers reward your efforts by using their new and massively powerful word of mouth to market your business and brand for you.’ The power of Sneezing once again purported as the critical strategic marketing issue.
- there is a significant ROI on Customer Caring. Just ask Amazon why they invested $1.2 Billion to buy Zappos.
- no matter what obstacles an organization faces in The Thank You Economy the solution will ways be the same…. OUTCARE your competition.
- care more about your employees than your customers.
- we need a Chief Culture Officer in organizations to take care of employees.
- layer social media on top of traditional media to extend the conversation with people.
- ‘Good intent’ may be the single biggest differentiator in this new economy.
I recommend this piece of work. It has a very practical bent to it which will allow you to apply it’s concepts right away.

Cheers,
Roy


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Strategy Creation | Leadership | Permalink
Posted 8.22.11 at 06:00 am by Roy Osing | Read Comments (0) | Leave a Comment