February 18, 2009

BE DiFFERENT or be dead: A Student Tutorial

One of my fondest memories is the time I spent presenting to business students what the ‘real world’ of business was like, answering their questions and explaining my views on the value of a business education as one advances their career. My University major was Math and I would always get the question: ‘When did you last have to use a differential equation to solve a business problem?’ Well…. Never!

It has been some time since I had the opportunity to present real business world ideas and concepts to business classes. I hope to change this with the publishing of my new book.

I believe students would benefit a great deal from being exposed to my work, and would see it as a valuable supplement to the formal business curricula offered by any institution. BE DiFFERENT concepts and ideas are not only backed by sound business principles, they have been road tested and have delivered successful results in real complex businesses by real people.

What a great combination: sound theory accompanied by a portfolio of examples where the theory has been executed successfully in a variety of businesses. I have always had an issue with hiring MBA-type people who have a sound grasp of what should be done and only a case study background of how to actually do it. To be productive in a business, students need more than just a taste of practical experience. They need to be submerged in the practical stuff for a prolonged period of time to get infected with an execution bias.

My book offers the potential of enhancing the student’s appreciation for and understanding of concepts that work. Through customized BE DiFFERENT seminars and workshops students will deepen their knowledge of creating success and survival approaches in Business Strategy, Marketing, Sales and Serving Customers (known by the rest of the world as ‘customer service’).

In a class room format each student will get the experience they are used to and more. A lecture is given on the many BE DiFFERENT concepts and learning will be re-enforced with break-out sessions where students get the opportunity to work with the lectured material.

For you business students thirsting for insights from an experienced senior executive ask your professor/teacher to ,Contact Roy for one of my sessions. It will be worth it! Or when you read my book and you have questions,contact me Cheers, Roy Osing

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Posted 2.18.09 at 07:57 am by Roy Osing | Read Comments (1) | Leave a Comment