January 1, 2010

An Educator Passes Judgement on BE DiFFERENT

“Distinguishing your company in a saturated marketplace is a persisting test that many business leaders never past. In order to survive unruly external conditions, organizations need to adopt internal practices that allow them to be seen as unique by their customers. Osing refers to these practices as his BE DiFFERENT strategies.

It is important to recognize that creating a formula for being different is difficult and sounds almost counter-intuitive. Osing, however, cuts through the inspirational jargon with which many business texts distract their readers and provides a practical and concrete framework that can be customized to suit both large and small enterprises. His recommendations to improve your strategic planning, marketing,sales and customer service approaches also compel you to rethink your staff structure and your investment in information technology.

BE DiFFERENT does exactly what it recommends its readers to do: cuts the crap and focuses on execution.

Osing is the current president and CEO of Brilliance for Business. More information about this book and the seminars Osing offers can be found at www.bedifferentorbedead.com”

Thanks for that Trek magazine and UBC. It is particularly gratifying to get an ‘A’ from the academic community.

Cheers
Roy

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Posted 1.1.10 at 03:33 pm by Roy Osing | Read Comments (0) | Leave a Comment