October 26, 2009

The Formula to BE DiFFERENT

BE DiFFERENT =

BE RELEVANT, UNIQUE and DRIVEN in the Strategic Game Plan for your organization. Dumb it down and answer the three fundamental questions to capture the essence of what you have to do to WIN. Create your ONLY statement around requirements that both matter to your target customers and which you and only you provide. And, focus on execution recognizing that a plan that can’t be implemented is worthless.
+ BE HOLISTIC to create value in your marketing function. Provide value-based Offers for your chosen customer groups based on a Customer Learning competency your organization adopts. Look at the total customer in terms of their broad attributes and requirements and not a thin slice of their product needs. Discover Customer Secrets and use them as the driver of your Offer development efforts.
+ BE DAZZLING in serving your customers. Treat creating memorable experiences as a critical priority. Vary how you treat your customers to enhance their loyalty. Adopt the elements of a dazzling experience plan - hire human being overs + empower frontliners to ‘say yes’ + kill dumb rules that make no sense to your customers + recover from your service blunders: fix the problem and do the unexpected by leveraging the customer secrets you have discovered.
+ BE INTIMATE in your sales strategy building strong relationships with your customers. Avoid promulgating product flogging behaviors that do little to generate loyalty and make you the same as everyone else. Strong deep relationships encourage your customers to buy stuff over the long term; product flogging is short term thinking at best.

There you have it, the essential elements of establishing a BE DiFFERENT strategy and culture in your organization.

Cheers, Roy Osing

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BE DiFFERENT Quiz

Related Blogs
Build a BE DiFFERENT Strategy
Customerize your Marketing
Sales - Build Deep Customer Relationships
Hire Human Being Lovers
Recover from your Service Blunders
Kill Dumb Rules
Empower your Frontline to ‘say yes’

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Posted 10.26.09 at 05:46 am by Roy Osing | Read Comments (0) | Leave a Comment