Be Different or be dead

December 9, 2013

Why the gut is more important than the brain for success

Source: Pexels

Why the gut is more important than the brain for success.

Succeeding in business is not that complicated really, and finding opportunities for advancement is fairly easy if you know the secret.

Here’s the reality:

— there are no more Steve Jobs out there (or at least the possibility of finding him/her is pretty remote);

— there are no silver bullets, one-shot wonders for success;

— the are very few “new ideas” out there that will make you “Wonder Woman”.

The truth is, winning is a function of your stomach not your brain.

Intellectualize all you want but it is meaningless until you act.

Give me GUT over brains any day; “Fire-in-the-Belly.”

Why don’t we teach ‘gut’ at business schools in addition to probability theory?

The truth is, graduates from BS come out believing that pristine solutions will work.

How many great (on paper) ideas have you seen die on the vine because they don’t have a passion player driving them.

Why don’t we promote people with gut as being just as important as smart? How about starting a conversation around someone’s “GQ” (gut quotient) in addition to their IQ?

It will never happen!

Why? Because we STILL covet the brain rather than what the brain needs to actually accomplish something.

Without GUT the brain is useless.

Find more GUT.

Hire GUT.

Cheers,
Roy
Check out my BE DiFFERENT or be dead book series

• Posted 12.9.13 at 01:40 am by Roy Osing
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November 18, 2013

Why a sneaky grin can show you a dishonest distrustful person

Source: Unsplash

Why a sneaky grin can show you a dishonest distrustful person.

Can you smile too much?

I think so.

There’s a big difference between a smile painted on a person and someone who expresses their pleasure at the moment with an exhilarating smile.

I don’t trust a person who has a smile on their face all the time.

It’s not real.

No one could be always-on.

Gushing with joy every nano-second.

I have been ’grinned’ a lot in my life.

In business it’s a common occurrence.

People that grin and agree with you but secretly despise what you say and will do anything to undermine you

Customers are often grinned by salespeople and servers who give the appearance of caring but really don’t give a shit.

Hire people who are honest smilers not phoney grinners.

Recruit ‘feeling smilers’ not obligatory grinners.

And if you notice one of your employees demonstrating a grinners’s behavior, call them on it.

Or fire their asses after coaching them that smiling with heart is the expected norm.

I will take the-not-always-on smiler any day.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.18.13 at 05:20 am by Roy Osing
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November 11, 2013

What happens when you WOW! someone?

If your strategy is to WOW! customers, you have to look for the right people.

Yes, it’s important to have people with intellectual competency. But it doesn’t guarantee DAZZLING customer service.

Too much emphasis is placed on how smart someone is.

Recruit people that “love” humans.

It’s not about what they know.

It’s about how they feel.

WOW! doesn’t happen when you show ‘em what you’ve got mentally.

WOW! happens when you show ‘em what you’ve got emotionally.

You can teach people the content of your business but you can’t teach them to care for others.

Either they have it or they don’t.

Find those that do.

Hire them fast.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.11.13 at 05:51 am by Roy Osing
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November 4, 2013

How much do you need to invest in your best customers?

Source: Pexels

Your most precious asset is the person who has been loyal to you for years.

Who cares about what you do.

Who pays their bills on time.

Who you can count on when the economy challenges your business.

Precious assets need to be leveraged to grow your business.

It’s the most cost effective way of spreading your word to potential customers.

The return on investing in a loyal customer to get a new customer is HUGE in comparison to traditional advertising methods.

Question is: are you making the most of the precious asset you have?

Here are some things to think about:

— do you have a list of your top 10 most loyal fans who have demonstrated their willingness to recommend you to others? You have to channel your efforts to the critical few.

— do you meet with them regularly and ask them for help?

— do you have a referral program customized for each of them? Remember no two fans are alike and will have different needs in order to refer you to their friends and associates.

— do you regularly update your fans on what’s going on in your business? If they don’t have current information, they won’t be able to “talk you up” to others.

— do you actively engage them by asking their advice in your business matters? People want to feel needed, and if they do they are more likely to step up and help you.

— do you remember their “specialness”? Birthdays, anniversaries, family names, recreation they love?

Your top 10 will produce high returns for you in terms if growing your business.

But you have to work for it.

Give and get.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.4.13 at 05:14 am by Roy Osing
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