January 31, 2012

BE DiFFERENT: How to Build an Organization to Stand-out NOT Fit-in

Learn and Practice through this One-of-a Kind Executive Workshop Experience with Organizational Leadership Trainer Anders Skoe and Business Author Roy Osing
 

This intimate 3 ½ day Workshop will be held Sept 11 - 14, 2012 in the magnificent setting provided by the Palace de Menthon Hotel, in the village de Menthon St Bernard, on Lac d’Annecy France, (visit www.lac-annecy.com and www.laclusaz.com for information on the area).

This Workshop is The ONLY learning opportunity available that will engage you to both learn and practice what it takes to differentiate your organization from The Competitive Herd. To stand-out not fit-in. To create remarkable and unique value that cannot be copied. To provide exemplary leadership required to sustain your unmatched competitive position over the long haul.

Anders is a mentor, coach and trainer, in behavioral change. He has worked closely with about 20 000 individuals world-wide. In over 100 different countries he has conducted 4-day workshops in small groups (6 to 15), where participants have represented all nationalities and cultures. He has published four books and several articles on leadership and management behavior.

Roy is a Business Executive, Keynote Speaker, Business Advisor to profit and non-profit organizations, Personal Coach and active Blogger. He is the Author of the groundbreaking new book BE DiFFERENT or be dead: Your Business Survival Guide, which teaches practical and proven ways for organizations to distinguish themselves from the competitive herd and thrive and survive the unforgiving challenges of a chaotic and highly unpredictable marketplace. He actively promotes his work through Workshops, Keynote speaking, Media interviews and Strategic Planning engagements. In addition, Roy regularly publishes Blog Articles on his BE DiFFERENT Practices to help organizations better understand and implement his ideas. Click here for more bio information on Roy.

In the first part of the Program, Roy will step you through his practical and proven BE DiFFERENT Practices which will allow you to leverage the critical functions of Strategy, Marketing, Sales and Customer Service to create Organizational Uniqueness in a world of hungry competitors. If you are looking for the path to BE Remarkable and Indispensable to your customers and leave your competitors in the dust, this Workshop will amaze you.

Anders will then take these organizational imperatives to the Personal Leadership level. He will show you the Leadership traits and behaviors necessary to establish BE DiFFERENT as the way of doing business in your organization.

Here is just a taste of the topics that will be covered:
- Are you DiFFERENT or are you dead? Review BE DiFFERENT Quiz results
- Why Standing-out is critical to organizational survival
- Build a Strategic Game Plan for your organization by simply answering 3 questions
- Craft your ONLY Statement and claim a unique competitive position
- Excel at Execution; don’t get mesmerized by your Plan
- Relevance comes from providing remarkable Value, not flogging products
- Dazzle your Fans and earn their undying loyalty
- It’s about intimate relationships not short term sales
- BE DiFFERENT Leaders: Your role to create and sustain a Gaspworthy organization
- Problem Solving the BE DiFFERENT way

AND you will have an opportunity throughout the Workshop to apply what you learn. Anders and Roy will step you through practical exercises that will allow you to practice what you have learned and apply it to your own circumstances. More than a one-way process, this Workshop will give you a jump start to introduce BE DiFFERENT back home.

Here are the details:
- The Workshop will be limited to the first 15 attending Executives who register. This small intimate Group will maximize learning not only with Anders and Roy but also with Workshop colleagues
- Palace de Menthon Hotel (www.palacedementhon.com) 
- Workshop Cost: 3,000 Euro per person; 1,500 Euro are due on registration; the balance on Sept 11th
- Hotel reservations and transportation arrangements are the responsibility of each attendee
- Hotel charges are 244 Euro per day all inclusive (room, meals, wine with lunch/dinner and refreshments during breaks)
- Workshop commences 1630 hours on Sept 11; ends with dinner Sept 14

For additional information on this ONLY Workshop and to Register, please contact Anders Skoe at anders@skoe.as  and/or Roy Osing at roy@bedifferentorbedead.com

Posted 1.31.12 at 07:28 am by Roy Osing | Permalink | Comments (0)

June 1, 2011

Create Your Strategic Game Plan in Just 2 Days and Execute on the 3rd!

How to build a BE DiFFERENT Strategy for your organization in just Two Days…... and Execute it on the Third!

- Do you have a strategy for your organization that recognizes the dramatic changes that have taken place in the markets you serve?
- Have you successfully carved out a distinctive and unique competitive position to guarantee success?
- Do you think you don’t have the time to spend creating a Plan to guide tour business into an uncertain future?
- Could you use the support of an experienced and skilled Executive Leader to guide your organization to a higher level?

If you have answered “YES” to these questions, talk to Roy about his Strategic Game Plan Method. He is the ONLY Business Advisor that offers this approach to creating Strategy FAST and ECONOMICALLY for any type of organization.
A Game Plan that focuses on Execution rather than pontificating on lofty goals that are rarely achieved.
A Game Plan based on Practices he successfully employed in his 30+ year career.
A Game Plan that will inspire your employees and colleagues.
A Game Plan like no other.
A Game Plan based on Simplicity: if it ain’t simple it probably wont get implemented.
A Game Plan that leverages what YOU know about your business, rather than requiring copious amounts of study and unnecessary analysis (no paralysis by analysis here!)

“Two years ago I asked Roy to help me create a Strategy that would breathe life into my new business idea. He did that an more. His vast experience, achievements and personal engagement skills allowed me to create a practical Strategic Game Plan in less than 2 days! My Plan declares my market uniqueness through The ONLY Statement and I was able to begin executing as soon as my session with Roy was over. Want to carve out your direction? Call Roy. You will be extremely pleased with the results.”—Tina Thompson, CEO MUG Solutions, Vancouver

Here’s what you can expect from Roy’s Strategic Game Plan (SGP) Workshop:
- to learn Roy’s BE DiFFERENT Practices which are used as a guide to building your SGP
- to determine your Growth goals
- to decide the customers you want to allocate your scarce resources to
- to create your unique and distinctive Competitive Positioning Strategy based on the “Know Thy Competitor” Assessment
- to declare your ONLY Statement that separates your from your competition
- to set the critical Objectives necessary to deliver your SGP
- to assign Accountabilities and Time-frames for each Objective: WHO does WHAT by WHEN to complete each Objective
- to have an ENJOYABLE 2-day experience
- AND your entire team will get a Gift personalized copy of Roy’s groundbreaking book, BE DiFFERENT or be dead, now in its Second Edition

In short, after ONLY 2 days, you will have a Strategic Game Plan that can be executed as soon as you leave the Workshop.
AND you will have the confidence that the Plan will work because Roy has successfully used the BE DiFFERENT Practices he espouses and the SGP Process successfully not only in his Career but also with other businesses and not-for-profit organizations.

For a personal consultation on how a Strategic Game Plan can help you and your organization, please connect with Roy.
What do you have to lose?
Cheers,
Roy

Posted 6.1.11 at 06:50 am by Roy Osing | Permalink | Comments (0)

January 24, 2011

ONLY Thought Leadership for Your Fans

Businesses recently have jumped on the idea of using my half day ONLY Workshop as an opportunity to both say “THANK YOU!” to their loyal customers for their continuing business and to provide them with a Learning Experience that will help them improve their business performance.

On March 7, 2011 I am holding an ONLY Workshop in Richmond, and I would invite you to consider offering it as your personal Gift to people who have treated you well. Thanks. Here are the details of the Workshop…

“His formula for the ONLY Statement is the simplest branding principle I’ve ever run across”. “He has convinced me the most important word in your business is ONLY because if you’re not using it everyday, you’re missing a golden opportunity to rise above the competition”— Rick Spence, Writer for The National Post, Consultant and Speaker, Toronto, Ontario

Are you:
- Trying to create your competitive position in the market?
- Finding it difficult to avoid descriptions like “better” or “best” to declare your unique capabilities?
- Having difficulty explaining to people why they should do business with you and not someone else?
- Unable to answer the question “What makes your organization Different than your competitors?”
- Eager to grow your business and increase market share?

If you have answered “Yes” to these questions this Workshop is for you!

This half-day Workshop is based on the book Be Different or Be Dead, by local author Roy Osing. The seminar is presented by Soft Skills for Success and Brilliance for Business; the speaker will be Roy Osing himself. The Event Organizer and Emcee is Sandy Chernoff of Soft Skills for Success. The Host is The Richmond Country Club.

“Roy is an exceptional speaker who drills down to the core of what a business has to do in order to be sustainable into the future. His workshop will get you thinking to the beat of a different drummer.”—Jordan Stevens, London

Cost of the Workshop:
The fee for registration in this Workshop is only $69.00 plus applicable tax. Each attendee will receive a copy of Be Different or Be Dead, signed by Roy and a take-away Learning Guide.

In addition each attendee will have the opportunity to work on The ONLY Statement for their organization and create a distinctive competitive position.
Date & Time: Monday, March 7, 2011, 8:30am -12:00pm.
Location: Richmond Country Club, 9100 Steveston Highway, Richmond, BC
Pre-Registration (mandatory) and all inquiries regarding the seminar:
Call: 604-290-5549, or email: roy.osing@telus.net    

For additional detail on the Workshop, please click here

I hope to see you and your team of customers there!

Cheers,
Roy


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Posted 1.24.11 at 08:33 am by Roy Osing | Permalink | Comments (0)

January 23, 2011

Investment Advisors Speak Out About The ONLY

Leadership remarks are telling. Mike Nott launched the morning with this remark…. “I think this is a real launching pad to lift off from…and as mentioned, the “Status Quo” is no longer acceptable, Best of Class is the new “minimum” and Being Different…IS possible!”
WOW! Now there is a leader who understands the need to BE DiFFERENT. Love it.

As you know, I am ‘over the top’ when it comes to executing on what you learn. Understanding something is nice, but is unproductive unless it degenerates into Action.

To this end, Mike asked for this feedback from everyone… What one or two things will you ‘DO’ differently going forward?

- “Approach every client meeting with my ONLY Statement at the top of my mind.”
- “Focus, focus, focus on three things each day, week, month.”
- “I will have an Only Statement. I will no longer second guess the ‘odd’ things that I do which clients appreciate.”
- “To be more open with my existing clients about the value package that I provide to them. I will be pro-active in asking them questions about how they feel about their experience with me as their advisor. I will ask them if there is anything that I could do differently to improve the level of service to them.”
- “I am going to plan more ‘on the run’. I tend to be very analytical with a strong focus on downside risk, therefore I sometimes do not execute on marketing or sales strategies that could work for me. It is time to just execute, stumble, adjust, and execute again!!”
- “Really heighten my front of mind effort to cultivate, create, support and express appreciation to SNEEZERS.”
- “Actively pursue my goals. Set goals in months, rather than years. Brainstorm ways of being unique. Cut the Crap and encourage sneezing!”
- “I will take more actions and try to create the “Ultimate Investment Experience” for the clients.”
- “I’ll LISTEN even more intently for the secrets of my top clients, to hear what they truly covet. THIS is what I’ll help them attain.”
- “I will talk to my clients more about their personal lives and I will put presentations together more quickly and not worry about being too complete....that has kept me from making any presentations in the past year.”
- “I am going to road test my ONLY Statement with both clients and prospects over the next week. “I am the only advisor who will help you make sense of your money”.
- “I do the hiring of lawyers at our firm - and while I think the people we have hired by and large are very much ‘people lovers’ rather than ‘people haters’, I think Roy made an excellent point on this and I think in the future the question as to whether a candidate is a people lover or people hater will be front and center.”
- “I see the need to try to separate myself from the herd and avoid ‘undifferentiation’.
- “Ensure all seminar material, new client processes and financial plan has my Only Statement as inspiration.”
- The most currently relevent point for me that Roy mentioned was regarding procrastination… I think more “action” is in order. I think planning in months is a great idea.”
- “Focus more on my top clients by creating barriers for them to leave - Barriers to Client Exit.”.
- “We just launched a new CRM system. I will be diligent in reviewing the system to ensure that we have captured sufficient information (secrets) on our top clients to be able to provide relevant and dazzling Value Paks.”
- “I’m going to create an experience for all of my clients/prospects that will leave a loyal lasting relationship. I will be a Financial Advisor that will look past the finances.”
- “I have already noticed a difference in the way that I am focusing on my “onlyness” with clients.”

My takeaway: BE DiFFERENT ideas and concepts resonated with these folks. And I think they will take action. That’s all I can ask. That’s all I can hope for.

Cheers,
Roy


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Posted 1.23.11 at 06:00 am by Roy Osing | Permalink | Comments (0)