Roy's Blog: Marketing

July 16, 2012

Benchmarking: the tool of sameness

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Benchmarking might help you improve your operations efficiency but it won’t make you stand-out from the faceless competitive herd.

Unfortunately too many organizations rely on this tired Total Quality Management concept with the mistaken belief it will somehow make them special in he market.

NOT SO.

We need to get our thinking straight. Uniqueness comes from looking to BE DiFFERENT not copying what others do, even if they do it well.

So as of today, let’s start new movement that seeks to be “DiFFERENT from class” not best in class.

That covets “DiFFERENT from breed” not best of breed.

And let’s all agree that the question “How are we DiFFERENT?” shall command the conversation airwaves in our organizations.

And that BE DiFFERENT will be the new leadership benchmark.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

Other articles you might like…
Your mission statement: the ultimate selfie
Planning “on the run” is new age
Lets head west IS a viable strategy

  • Posted 7.16.12 at 10:03 am by Roy Osing
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July 9, 2012

15 lessons you can learn from Lady Gaga

Here’s a quick overview of one of my discoveries on iBooks. It’s called “What you can learn from Lady Gaga” by The Editors of New Word City.

Lady Gaga was born Stefani Joanne Angelina Germanotta on March 28, 1986, in New York.

Who is she? She’s an inspiration to business (IF WE LISTEN).

Check out these lessons:
1. Focus is crucial to success.

2. Stay humble and focused on the work, not your ego.

3. Find your heroes and determine how they inspire you.

4. Find a mentor that you can learn from. Find someone you admire and ask them (with humility, charm, and warmth) for their input and help.

5. Be a sponge. Gaga inhaled the history of her world. Take concrete steps to learn everything you can about the history, idiosyncrasies, and influences in your chosen field.

6. Celebrate collaboration. Find your collaborators and nurture the relationships.

7. Find your fans. Lady Gaga knew she appealed to the lucrative gay market, and she assiduously courted it. Define, charm, and cultivate your first-users and core customers.

8. Be disciplined - and discreet. Gaga tightly controls her image and guards her private life. Avoid oversharing and remember: there is no such thing as privacy on the Internet.

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9. Mess with success. Gaga revised her sold-out show until it was up to her standards. Can your latest project use a boost, a tweak, that extra oomph?

10. Open up to inspiration. Inspiration keeps you fresh, feeds you ideas, energizes you, and nurtures your soul.

11. Surround yourself with talent. Don’t be afraid of being overshadowed - in fact, that should be your goal.

12. Take risks. leadership is about being bold (not to be confused with reckless), breaking the mold, and knowing when a risk is worth taking.

13. Form an emotional bond with your customers. Define your emotional connection to your customers and actively work to deepen it.

14. Master social media to engage with your Fans.

15. Know what you want. Remind yourself everyday of what you want to accomplish - and what you need to do to get there.

Post this checklist on your wall.

Cheers,
Roy

Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.9.12 at 10:50 am by Roy Osing
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June 4, 2012

The B’s of business

How many B’s are you?

BE these things and leave your competition in the dust…

BE CoRAGEOUS

BE OuTLANDISH

BE ImPERFECT

BE FLEXIBLE

BE HuMANE

BE HoNEST

BE GaSPWORTHY

BE UnFORGETABLE

BE NoTICED

BE CoNTRARIAN

BE ReLEVANT

BE ExCITING

BE CaRING

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BE SeNSITIVE

BE ThOUGHTFUL

BE SeNSITIVE

BE The ONLY ONE

BE DiFFERENT (or be dead)

Cheers,
Roy

Check out my BE DiFFERENT or be dead Book Series

  • Posted 6.4.12 at 10:11 am by Roy Osing
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May 28, 2012

DiFFERENT Danica

“It’s about being different and unique and doing something that’s never been done before, but doing it as a girl and looking good while doing it”—- Danica Patrick, Race Car Driver

What has she done to EXECUTE her strategy to be The ONLY one that does what she does?

She is well on her journey, but here is a sample

- She is only the third woman to start NASCAR’s biggest race, the Daytona 500. And even though she was involved in a 5-car pile up at the beginning of the race which took her out of any winning contention, she FINISHED the race. Guts, determination and respect for her team.

- The first woman to lead the Indianapolis 500, as a rookie in 2005. I was at this particular race and was amazed at and awestruck by her persona and how she was adored by the racing community.

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- Her highly coveted brand ranks her among the most recognized and respected names in professional sports.

- Her star power has led to Barbie doll endorsements, music videos and Sports Illustrated swimsuit issue appearances.

- According to SourceEcreative, she has appeared in a celebrity-record 10 Super Bowl ads.

- She is viewed by racing pundits as having “... A dynamic edge to her personality. She’s assertive and determined. That’s exciting, especially coming from a woman. It’s very rare in this sport, so it’s very intriguing to people.”

Nice!

Cheers,
Roy

Check out my BE DiFFERENT or be dead Book Series

  • Posted 5.28.12 at 08:53 am by Roy Osing
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