December 2, 2013
My favourite T-Shirt From Norway has “Viking Laws” on it.
I think organizations of all types could benefit from this advice…
“BE A GOOD MERCHANT
Always seek new opportunities
Provide what the market requires
Don’t demand overpayment
Ensure top quality goods
Aim for education and research
Be bold, tackle the worst problems first
Make sure things are well organized
Treat your comrades with respect
Fight envy and laziness
ATTACK WITH FORCE
Know your enemy and yourself
Attack your enemy when unprepared
Appear where you are not expected
Do not repeat winning tactics
Expect the unexpected
Use only top quality weapons
Keep equipment in premium shape
Establish one strong spirit throughout the whole group
November 27, 2013
We can’t fail because:
We’ve been taught that it is wrong.
Failing is not perfect.
We might get noticed (for the wrong reasons).
We’ve been made to believe it makes us “weak”.
We didn’t likely conform to the Rules or “accepted standards”.
We didn’t live up to someone else’s expectations.
We’re different and that’s uncomfortable.
We might disappoint the teacher.
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” ― Michael Jordan
Who’s the teacher?
November 25, 2013
One of the key notions I discuss in my eBook BE DiFFERENT or be dead: Marketing in The Storm is that organizations need to move from product “push” Marketing to creating Experiences for People.
Social psychologists are discovering that experiences make us more happy than buying products and services - a heads up for marketers to listen.
I am always on the lookout for good examples of what I am talking about; here is one from what some might consider an unlikely source.
A Vancouver company, Martin Brothers Funeral Chapters BC, has a very innovative way to think about creating memorable experiences for their customers.
They have hit the nail on the head with their “Ceremony at Sea” experience package.
Here’s how they describe it:
“The “Ceremony at Sea” package provides for a traditional funeral or memorial service as you see fit, followed by cremation, a memorial or Celebration of Life reception, and finally, a family cruise on our motor yacht, “Pacific Ceremony”, for the final scattering of ashes at sea.
This final act lasts about three hours, providing for an intimate cruise into English Bay, followed by the selection of a serene spot for the final resting of your loved one’s cremated remains.
We often will have our Piper there to provide a sense of human tradition and ceremony, followed by the final committal of the ashes into the deep.
We mark the exact GPS location of the ceremony and preserve this on a permanent plaque for your safekeeping.
This allows family to recognize this spot as a permanent memorial to their loved one’s life.”
Brilliant. Unique. Branded.
A great example of integrating value components into a seamless Experience.
November 18, 2013
Can you smile too much?
I think so.
There’s a BIG difference between a “smile painted on” a person and someone who expresses their pleasure at the moment with an exhilarating smile.
I don’t trust a person who has a smile on their face all the time.
It’s not real. No one could be always-on.
Gushing with joy every nano-second.
I have been “Grinned” a lot in my life.
In business it’s a common occurrence.
People that grin and agree with you but secretly despise what you say and will do anything to undermine you.
Customers are often “Grinned” by salespeople and servers who give the appearance of caring but really don’t give a shit.
Hire people who are honest “Smilers” not phony “Grinners”.
Recruit “Feeling Smilers” NOT Obligatory Grinners.
And if you notice one of your employees demonstrating a Grinners’s behavior, call them on it.
Or fire their asses after coaching them that “Smiling with Heart” is the expected norm.
I will take “The Not-Always-On” Smiler any day.