Be Different or be dead

January 26, 2015

Why your amazing customers should get awards like employees do

Source: Unsplash

Why your amazing customers should get awards like employees do.

Many organizations have Employee of the Month awards.

I have no issue with employee recognition; it’s important to shout out those people who go the extra mile and make a solid contribution over time.

But what about customers who go the extra mile? Those who go above and beyond the call to help the organization carry on business successfully?

Don’t they deserve special recognition?

I’m not talking about customer appreciation events that cater to the masses and serve little but to quench the thirst of looky-loos.

I’m referring to individual recognition just like employees are afforded.

Do the same for customers.

Mr Smith of 110 Cedar Drive, Boston, Massachusetts deserves customer of the month if he excelled in delivering benefits to your organization. It may be new sales revenue, a testimonial to your service or it could be referrals.

It really doesn’t matter.

Set out the criteria and make a BIG splash about honouring the special people who contribute to your well being.

In fact how about taking it one step further and celebrate employee-customer teams who create magic together?

Too over the top?

Don’t think so. Anything you can do to involve one of your loyal customers in a recognition scheme is more than a good thing.

Cheers,
Roy
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• Posted 1.26.15 at 04:14 am by Roy Osing
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