Roy's Blog: October 2014

October 27, 2014

Why do people use busyness as a bloody excuse?

A supreme pet peeve of mine.

We finish our meal and would like our table cleared of the left-over rubbish and debris.

We wait and wait and wait…

Servers fly by, careful to avoid eye contact with us.

Their response when I finally asked for help: “I would have cleared your table earlier but I was too busy.”

This is a common problem. People today are “too busy” to do the right thing; captivated in their moment rather than focussing on what is right.

“Too busy” to keep a promise, meet that friend for lunch, take the extra time needed to care for a customer or to say thank you to someone who has done you a favour.

“Too busy” is the rationalization for avoiding what should be attended to. It also serves the thrill some people get from “activity-mania”; they love to chase stuff. They aren’t focussed.

But it’s the easy way out.

Whenever you hear yourself thinking or talking “too busy”, STOP!

Be ruled by The Right Thing not Busyness.


BE DiFFERENT or be dead Book Series

  • Posted 10.27.14 at 04:30 am by Roy Osing
  • Permalink

October 20, 2014

Why do most businesses lack the human element?

How can it be?

A business is a pluralistic “society” with a very specific end game: deliver what is produced; what is manufactured; what is available for distribution and make money.

Most businesses push their products and services on people. Rarely do they see themselves in the “experience delivery business” where creating amazing memorable experiences for their customers is their raison d’être.

They focus on their products and try to wrap the “service thing” around them.

But there is no question what the priority is: sell product.

With this singularity of focus, how can the business society be human?

How can the employee herd amaze customers by serving them in an exemplary way when they are driven to make monthly sales targets?

They can’t.

Businesses can only be human if they lead with “serving humans” as their prime directive; if it forms the context for everything they do.

“Delivering Happiness” drives the behaviour of every Zappos employee, not selling shoes. Any wonder that Zappos is a model for providing the human experience in business? And by the way, if anyone doubts the economic value of delivering happiness, remember that Amazon bought this culture for over $1Billion.

Hypocrisy in motion is the ingenuous businesses declaration to “put you first” and “delight you” when all their employees are expected and rewarded to hit monthly revenue targets and cost reduction goals.

How can a Call Center rep possibly be motivated to dazzle their a client with a little extra caring and attention when management is only interested in the duration of the call and amount of revenue generated?

Business humanity requires a human purpose; most organizations unfortunately don’t see it this way.


BE DiFFERENT or be dead Book Series

  • Posted 10.20.14 at 03:47 am by Roy Osing
  • Permalink

October 16, 2014

Over 30 proven ways to make your business successful

If you are looking for tips on how to have a better chance of business success, here is a selection of over 30 of my articles on the topic.

Check them out…

‼️NEW POST‼️ Most new businesses fail but they don’t have to ... How to avoid being a startup loser

Amazing experiences are created when… This is what happens when people have genuine emotion

A competitive advantage must survive ... Once you have a competitive advantage here’s how to keep it

How to NOT have an advantage ... 5 sure-fire ways to get a competitive disadvantage

How to pump up your organization ... The simple things that will make your organization astonishing

How to Enhance your performance ... How to accelerate your organization to the highest level

Business failure can be avoided ... 2 simple reasons most new businesses fail

Efficient or effective? ... Real progress is not made by being more efficient

Are you DiFFERENT than your competitors? ... Why should I do business with you and NOT your competitor?

Your startup will die unless ... How to keep your startup breathing

If you don’t grow you will die ... How to grow your business beyond expectations

Don’t have all your eggs in one basket ... How to not have all your eggs in one basket: a primer on revenue diversity

The herd is your enemy ... You must resist the temptation to run with the herd

Is it healthy to hold your position? ... Sticking to your strategy can be deadly

How to maintain your position ... 7 tactics to put in motion to sustain your market position

“Sameness” is life threatening ... Does “sameness” really threaten the survival of an organization?

Do your customers love you? ... Your customers will love you if you take these 3 steps

Small business needs a simple plan ... The perfect business plan for small business

Success depends on ... If you want to be successful don’t run with the herd

Will your startup survive? ... Business startups must avoid these 6 mistakes

Do you have a clear competitive claim? ... 15 actions to create successful competitive differentiation

Are you a copycat? ... Benchmarking is an excuse for original thought. Don’t go there!

Do you have a sick culture? ... 5 actions to cure a sick culture

It’s easy to kill innovation ... 5 proven ways to kill employee initiative

Renewing your business strategy is essential ... 5 ways to renew your business strategy

What do you do when sh*ft happens? ... How to survive a shift in the marketplace

What’s your competitive advantage? ... Your competitive advantage must be more than just hot air

How can you differentiate your organization from your competition? ... 15 actions that create successful competitive differentiation

Is growth In your business eluding you? ... 8 ways to grow your business

Does your business strategy measure up? ... Tips for creating a business strategy that works

If you can’t execute, your plan is useless ... 10 rules to improve your strategy #execution

Here are 6 actions you can take to avoid your new business being a death statistic... 6 tips for bucking the small business failure rate

The ONLY way to have a real competitive claim ... Can you say your company is the one and only?

It’s risky to have all your eggs in one basket ... 5 steps to diversify your revenue streams

The profile of the high value recruit ... 5 traits to look for in the #talent you recruit

You can screw them over and they’ll love you for it ... 7 ways to win your customer over after a bad #CustomerExperience

Your startup will launch successfully if ... 3 to do’s for starting a new business

How to prevent a nose dive from your startup ... 6 steps that will prevent your startup from going down in flames

Slashing prices is a bandaid at best ... Playing the price cutting game isn’t good marketing, it’s insanity

Marketing will die unless ... 12 reasons marketing must change to survive

A promise without follow through is unethical ... Promise nothing if you can’t execute

Stimulate creativity by asking two questions ... 2 questions to get the creative juices flowing

If you can’t define your competitive claim in one simple sentence you don’t have one ... How to create a competitive claim that is more than just hot air

Small organizations can teach large ones ... 5 things #leaders of large organizations can learn from #leaders of small ones

5 ways to get your customers addicted to you… Customer addicts = loyalty = ongoing revenue


Check out my BE DiFFERENT or be dead Book Series

  • Posted 10.16.14 at 05:42 am by Roy Osing
  • Permalink

October 13, 2014

This is what it looks when you benchmark others

The process of benchmarking best in class is not very insightful or creative.

1. Determine who is considered to be “the best” at doing something.

2. Figure out how they do it.

3. Copy them.

Not very original to say the least.

In no way does benchmarking separate your organization from the herd. Nor does it separate you from the crowd.

Copy and lower the bar.

Copy and reduce the lowest common denominator.

Copy and perpetuate invisibility.

Copy and blend in.

Benchmarking shows ZERO originality. ZERO reason why someone should buy from you as opposed to someone else.

And ZERO reason why you should be in business.



Then at least if it doesn’t work out you can be proud that it was YOUR idea not some other member of the herd.

And try again.


BE DiFFERENT or be dead Book Series

  • Posted 10.13.14 at 05:41 am by Roy Osing
  • Permalink