Roy's Blog: September 2014

September 28, 2014

Are you a #leader or #manager?

What you do determines who you are….

- Do you give orders to people or ask “How can I help?”
- Do you execute the current strategy of the business or are you engaged in setting new strategic direction?
- Is your priority cost efficiency or customer satisfaction?
- Are you a rule enforcer or are you flexible to bend the rules where appropriate?
- Do you “govern from your office” or do you “live” with the frontline?
- Do you look for ways to disrupt the business or are you content with the status quo?
- Do people see you as a mentor or are you rarely asked for advice?
- Are you “invisible” in the organizational or are you regularly consulted on important matters?
- Do you follow orders or question what you are asked to do?
- Do you know the names of your top 10 customers or is that Sales’ responsibility?
- Do you punish for mistakes or treat them as a learning experience?

A leader is a “value-added” manager.

Managers serve a useful purpose; true leaders represent life or death for any organization.

Which are you?

Cheers,
Roy

BE DiFFERENT or be dead Book Series

Other articles you might like…

8 actions marketing leaders can take to stand out
The Magic Question
Promise nothing if you can’t execute
Are you a survivor leader?

  • Posted 9.28.14 at 06:21 am by Roy Osing
  • Permalink

September 22, 2014

Forget about best of breed

Too much copying creates a world of sameness.

A world of boring, invisible, indistinguishable and unremarkable organizations all trying to capture our attention.

The breakthrough ones, though, don’t try to be best of breed.

They try to be a different breed.

They amaze us.

They delight us.

They capture our hearts.

BE DiFFERENT.

Cheers,
Roy

BE DiFFERENT or be dead Book Series

Other articles you might like…

The Magic Question
Promise nothing if you can’t execute
Are you a survivor leader?
We need marketers who don’t follow the rules

  • Posted 9.22.14 at 02:49 am by Roy Osing
  • Permalink

September 15, 2014

Why under-promise and over-deliver is dishonest

The “under-promise and over-deliver” tactic reeks of dishonesty and utter disregard for human decency.

What it really says is “We will force you to lower your expectations and then we will do more”.

Lower the bar and walk rather than set the bar at the expected level and leap over it.

You finally get what you want but are manipulated to get it.

Forcing someone to accept less and then surprising them by delivering what they originally wanted is not a good formula for long term success.

It’s short sighted and sleazy.

Promise what the customer wants and THEN surprise them by over-delivering.

The end game in the business of serving people is the unforgettable moment.

The moment when someone is dazzled by the way they have been treated; by the delightful unexpected experience they had.

Forgettable moments are created when someone is subjected to underhanded tactics.

Create them at your peril.

Cheers,
Roy

BE DiFFERENT or be dead Book Series

Other articles you might like…

Promise nothing if you can’t execute
Are you a survivor leader?
We need marketers who don’t follow the rules
4 steps to building a killer resume

  • Posted 9.15.14 at 04:58 am by Roy Osing
  • Permalink

September 8, 2014

Dump the aspirational mission statement. No one believes you

I am tired of reading Mission statements.

They are exhausting; they tend to all resonate with similar themes.

A mission statement is the ultimate selfie.

It’s all about you. What your organization thinks about itself. What you aspire to be. What you think makes you great.

Almost every “About us” page on a company’s web site shares a mission statement like this one:
“Delight. Yes, delight. Simply put, that’s our mission: To delight you with the products, services and customer support that we provide to you every day.”

The problem is, customers get little helpful information from mission statements like this. They may declare their intent, but they provide no useful information in terms of why people should buy from you as opposed to the other choices they have.

In addition, most businesses say the same thing; they intend to “delight” customers; exceed their expectations; exist for them and so on. Nothing particularly new or special here. A selfie shot.

Mission statements are helium-filled. They communicate at the 50,000 foot level. The average reader doesn’t believe what you say (ever ask them?)

What’s missing?

Rather than the infatuation with your mission statement, I want to see this on your company website on the “About us” page:

“The reason you should do business with us and not our competitors is…”

Acknowledge that people have choice.

Give them the reason they should buy from you and no one else.

Take a deep breath.

If you have nothing helpful to say to others, keep the selfie to yourself.

Cheers,
Roy

BE DiFFERENT or be dead Book Series

Other articles you might like…

We need marketers who don’t follow the rules
The Karaoke Cab
2 questions to get the creative juices flowing
4 steps to building a killer resume
3 tips for leaving your customers “breathless”
Can you say your company is the one and only?

  • Posted 9.8.14 at 03:24 am by Roy Osing
  • Permalink