Roy's Blog: July 2013

July 29, 2013

3 questions #leaders should ask when on the brink of disaster

First what does it mean? It’s not an EBITDA problem. An inventory turn issue. The need to rationalize your product line.

The end is near when you are no longer RELEVANT to your fans.

CEO’s can be good denial artists. They suddenly turn into rationalizing speech makers who explain away the fact that the grim reaper is at their
doorway and that they are becoming irrelevant.

Yellow Pages believed they could compete with Google; Blackberry believes they are NOT in a death spiral yet to date they have produced nothing substantial to offer that will turn the tide for them.

Rhetoric rules the airwaves. Intent abounds. Aspirations are plentiful.

But no tangible counter play is offered.

Defensive retreat. Saving face. Appeasing the investment community.

The truth is, leadership does not want to believe they are on a path to irrelevance. That they no longer deliver the value they once did. They
want to believe that somehow a miracle will happen and new relevance will be pulled from the hat.

Believing in something is a long way from doing it.

Leaders need to recognize when the end is near.

They need to be honest enough to admit that they are going under unless a drastic intervention is done to re-create themselves. That they need to start a revolution. Cast aside tradition.

It’s not about leveraging current strengths. It’s about building NEW capabilities that will create NEW relevance FOR PEOPLE.

Create a new GAME not a new play.

3 questions that need to be asked:

1. What would your weirdest fan suggest you do to save your business? Why do all CEO’s believe the big consulting companies know what you should do? THEY DON’T HAVE THE ANSWERS!

2. What if you went in the opposite direction to your competitors? What would a 180-degree plan look like?

3. What desperate things can you do NOW? What, you don’t think you are desperate? You’re fooling yourself. Desperate times (like becoming irrelevant) demand desperate measures. And I don’t mean just cost cutting.

Execute 3 desperate acts over the next 24-hours.

I’m just saying….

Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.29.13 at 05:41 am by Roy Osing
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July 27, 2013

Roy’s Rant! Lloyd, the awesome cashier

Lloyd is our cashier at Safeway in Tsawwassen. He is bright, energetic, engaging and funny.

Lloyd obviously loves people and enjoys his job.

As usual, we are loading our purchases on the conveyor as he rings each item through the register.

I position myself to put the bags in my cart as he fills them.

As UNUSUAL, however, Lloyd stops me and barks: “No one packs at my till. You pay and I wrap.


Never heard that before.

He ends with “See that amount? (pointing at the amount we owe for our groceries) That pays my wages. I’m here to earn it.”

I have to leave.

I am breathless.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.27.13 at 06:02 am by Roy Osing
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July 22, 2013

5 things to do with your time

Are you effectively using your time? You need context to answer this question. A framework for how you SHOULD use your time.

Effective time management should be looked at from the perspective of what your OVERALL GOALS are.

Goals come in two flavors: COMPANY (read this as organizational if you work in the non-profit world) and PERSONAL.

So the question really becomes: “How do I know if I am using my time wisely in the pursuit of both the Company’s and my personal goals?”.

Look at your daily CALENDAR. Consider it your Time Planner not just a record of time spent.

Use it to allocate your time among critical activities. To ensure you have a high % of “productive time”: how many hours this week are planning to be “on the clock”?.

Your Weekly Time Plan should see you active in the following 5 areas:

1. Executing the objectives you have been assigned from your company’s Strategic Game Plan

2. Meeting with customers to learn what their “Secrets” are. How your Brand is perceived. What more can be done to earn their trust and loyalty.

3. Relationship-building with the FOXES in your organization. The people who key to the Career Development Process. Who are involved in making decisions on who gets what position.

4. Meeting with the Frontline to determine what you can do to make their jobs easier.

5. Helping your colleagues achieve their objectives. Teams get things done. Ask what others need to deliver. Find out how you can help.

Your days should be organized around these 5 Key Result Areas if you are to use your time effectively.

How do you rate?


Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.22.13 at 06:02 am by Roy Osing
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July 20, 2013

Roy’s Rant! We don’t have enough people to take your call

This one is priceless.

This is some website copy from a local Vancouver business…

“How may we help you?

Please fill out the contact form or feel free to call us by phone at (BLANK SPACE) or send us an email at

Our customer service sets us apart. Let us help answer your questions today!”

How inviting!

But no telephone number is supplied!!

My translation: “We are ok to connect with you, but ONLY with email because we are too busy and don’t have enough people to take your call.”


“We would rather communicate with via email as it is too much trouble taking to people (and we have less control of the outcome).”

“Customer service that sets us apart.”?

Don’t think so.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.20.13 at 06:06 am by Roy Osing
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