Roy's Blog: September 2011

September 29, 2011

Perhaps we should treat people like slot machines

I think there is ample evidence to support my thesis that giving a human dimension to a machine actually produces amazing outcomes for people.

Case in point: Slot Machines. I have seen people stroke them. Brush them with affection. Coax them with their hands to deliver another ‘7’. Talk to them with tenderness.

Apply Theurapeutic Touch strokes over their viewing pane to relax them and feel easy about delivering the big payoff.

AND I have seen people win. Win big. Win Consistently.
Seen them rewarded for their efforts. you stroke me; I’ll pay it back. Creating an environment of mutual adulation. A reciprocity in caring.

That’s what’s going on here with cogs, gears and levers. People loving machines.

It should be an easy leap to people loving people. Right? But it’s an issue in my view. Humanity is getting sucked out of organizations as the quest for cost reduction is pursued. As rules and policies designed for efficiency control the customer experience.


Unfortunately the customer is the collateral damage.

And businesses wonder why they lose their fans and their future.

Maybe we need to treat people like slot machines waiting to pay us off.

Maybe THEN, when we can see the benefit to us, we will put some humanity back where it belongs.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 9.29.11 at 09:13 am by Roy Osing
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September 19, 2011

The silver bullet for leaders

If ever there were a “silver bullet” for the leader of an organization to focus on, it’s how to BE DiFFERENT; how to carve out a unique and relevant place in an over crowded marketplace.

It’s not only a life saver, it’s THE critical driver of success.

Consider the characteristics of the competitive herd:

- flogging products is the main tactic employed by herd members
- advertising claims and messages are pushed at people to the point that it is annoying
- everyone copies everyone else in the herd
- traditional media is used to blast out one’s message; conversations are still not pervasive enough
- product features are incrementally changed to match a competitor; delivering memorable experiences is a HUGE void
- mass marketing methods are used to try and sell; addressing the individual is largely absent

What an opportunity for an organization to break out from the herd and differentiate themselves by the value they create for people.

Leaders need to spend more time asking their people “How can we BE DiFFERENT?”.

“How can we be more relevant to our customers in a unique way?”

“Why do we copy others?”  “Why are best of breed and best in class even in our vernacular?

“Why do we have to rely on price discounting to sell our stuff?”

If leaders don’t ask the right questions they will never get the answers they need to create a ReMARKABLE organization.

The silver bullet is about differences. Go create them. Now.

Check out my BE DiFFERENT or be dead Book Series

Other leadership articles you might like…
The one task leaders should never delegate
What do you do when your boss has a ‘dumb’ idea?
What are you known for as a leader?

  • Posted 9.19.11 at 09:15 am by Roy Osing
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September 15, 2011

Business #strategy - let the numbers speak


The BE DiFFERENT Strategic Game Plan Creation Process:
1. HOW BIG do you want to be?
2. WHO do you want to SERVE?
3. HOW will you compete and WIN?

The HOW BIG question starts the process. Your growth goals determine the character and risk level of your strategy. A plan to grow revenue at 10% per year will look quite a bit different than if you wanted to grow at 25%.

The latter could require, for example, more resources, new target markets and customer segments and an acquisition to get the 25%.

The traditional approach determines “the numbers” at the END of the planning process. This has always been a problem because we end up not liking the numbers and we change them without adjusting the strategy.

Can’t do that.

The boldness of your strategy is governed by your growth goals.

Get your thinking straight on HOW BIG. Then create your strategy to achieve them.

It’s all about the numbers.

Check out my BE DiFFERENT or be dead Book Series

  • Posted 9.15.11 at 09:00 am by Roy Osing
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September 12, 2011

Your strategic game plan provides the fuel for your social media strategy…

There is much activity in organizations these days on social media, and how to create a social media strategy .

Social media is important to consider, but should be “second in command”.

Social Media is a means to an end and should be driven by your overall business goals.

What’s your strategic game plan?

What’s the competitive claim that will separate you from your competition and that declare your uniqueness in the marketplace?

Which customer groups do you intend to serve?

Social media planning needs to follow the answers to these questions which provide the context to provide direction and meaning.


The question is not “How do I get into social media?” but rather “What is the appropriate role of social media to satisfy my strategic game plan?”

Determine your destiny, THEN create a meaningful role for social media:
- the content that your targeted customers are interested in
- the look, feel and functionality of your web site including a blog
- the appropriate social media tools to use to engage with people and drive traffic to your web site.

Social media gives you the capability to connect and have a conversation with people.

When you “open your mouth to speak” to them, what will you say?

THAT is the role of your strategic game plan.

Make it “first in command”.

Check out my BE DiFFERENT or be dead Book Series

  • Posted 9.12.11 at 10:00 am by Roy Osing
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