Be Different or be dead

August 25, 2011

Why customer appreciation days are an insult to people and don’t work

Source: Unsplash

Why customer appreciation days are an insult to people and don’t work.

Customer appreciation events are commonplace in business.

Customer appreciation day, week or for the more ambitious, month, are intended to show customers how much they are cared for.

Why? I don’t get the logic. And in most instances it’s hypocritical.

Do we only appreciate or care for people one day (or week, or month) a year?

Do we save up all our love and dump it on them at one time and expect them to thank us and believe we sincerely want to develop a deep intimate relationship with them?

I have always been offended by this marketing tactic because it implies that the business doesn’t give a damn about someone for the rest of the year

Even worse is the situation where a company with marginal service does this believing it will mend broken customer relationships. Really?

Think you’re fooling people? Think again.

So, to those who want to throw their money into an event that few customers believe in, I say this: invest in providing caring service to your customers every moment of every day and you shall reap the rewards of rich fan relationships and maniacal advocates who will spread your word to others.

Keep ‘grinning’ your most precious asset once during the year and you won’t be around long.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 8.25.11 at 09:59 am by Roy Osing
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August 15, 2011

Why magical feelings are created by the best marketers

Source: Unsplash

Why magical feelings are created by the best marketers.

There are four basics of storm marketing.

▪️ Create value; don’t flog products and services;

▪️ Focus on your loyal customers to grow your business. These are the people who care about you and what you do;

▪️ Create packages of value to reflect the broad range of wants and desires people have as opposed to a narrow set of needs;

▪️ Target individuals with your offerings rather than the mass market.

What is value?

First, it is different for every person. Everyone values different things. What is valuable to one person is of less or more value to the next.

Next it is the feeling or emotion people get from what you do or supply.

Value is described by words that complete the sentence: “I felt ...”: happy, surprised, joyfull, pleased, important, honored, amazed, listened to and cared for.

If you create these feelings in the people that do business with you, you provide value.

Value is derived from an experience.

Think about the last time you were in a restaurant and you had an amazing experience. What made you feel incredibly delighted?

Whatever it was defines value. The personal service. The caring attention. The comfortable surroundings. The elegant atmosphere. The funny server. The chef that visited your table. All dimensions of the value you received.

Marketing should be in the feelings creation game.

Like it or not, your product doesn’t really matter as long as it works 24X7X365.

Add another dimension to the position of Chief Marketing Officer.

Bring in the Chief Feelings Officer.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 8.15.11 at 11:00 am by Roy Osing
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