August 3, 2010

It’s Only Words

BE DiFFERENT or be dead.... the journey to distinguish your organization from the competitive herd. Not for the faint of heart. It’s tough. Painful. Long.

Here are some words that describe the fundamentals of the journey….
> Value Creation
> Only Statement
> Simple > Simpler > Simpler > Simpler..
> Customer Learning
> Customer Secrets
> Competencies must be coveted
> Packaging
> Holistic Offer
> Intimate Relationships > Connectivity
> Feelings
> Customer Opportunity Spotter
> Frontline Leaders = SHE
> “I’m Truly Sorry”
> Small Groups of Customers
> Line of Sight
> Execute > Execute > Execute…
> Constructive Emulation
> Dumb Rules
> Human Being Lovers
> Dazzle
> Service Recovery = Fix it and do the UNEXPECTED
> Leading by Serving Around
> Managers of Irrelevance
> Barriers to Customer Exit
> Experience Marketing
> Strategy = Pounding on the Basics

Cheers,
Roy
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Posted 8.3.10 at 07:30 am by Roy Osing | Permalink | Comments (0)